STAY COMM

As the unemployment rate continues to rise (note: it's a lagging indicator and the perceived increase must be taken with a grain of salt), marketers are finding that their knowledge is best applied to making themselves stand out against the growing competition amongst creative professionals looking for work.  The tech-savvy have a significant advantage; Internet gurus who have been practicing interactive marketing know to use social media to position themselves as conversation starters and thought-leaders.  But even the likes of Facebook, Twitter, and LinkedIn have become too mainstream to act as significant differentiators since they are practically a minimum requirement for a decent marketing effort.

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Twitter is quickly becoming our favorite recession-proof marketing tool - it's a free, easy-to-use medium whose limits are constantly being defied.

140 characters didn't seem like a lot at first, but before we knew it 140 characters could include a tiny URL, a picture, and 12 seconds of video, for starters.

It was only a matter of time before a savvy marketing start-up harnessed the power of Twitter to share audio.

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