STAY COMM

As the unemployment rate continues to rise (note: it's a lagging indicator and the perceived increase must be taken with a grain of salt), marketers are finding that their knowledge is best applied to making themselves stand out against the growing competition amongst creative professionals looking for work.  The tech-savvy have a significant advantage; Internet gurus who have been practicing interactive marketing know to use social media to position themselves as conversation starters and thought-leaders.  But even the likes of Facebook, Twitter, and LinkedIn have become too mainstream to act as significant differentiators since they are practically a minimum requirement for a decent marketing effort.

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Join the Village and End Your Concerns!

via The Onion

My abnormal breathing began Monday around noon, at the instant that my personal GMail account went down.  In true Geek fashion, the first thing I did was do a Twitter search for "gmail".  Sure enough, I was not the only one whose very existence was being jeopardized by this bizarre situation.

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It's been a while since Google put out something monumental, but their moments-ago announcement is sure to have the tech world salivating for more details about Google Chrome Operating System.

Chrome OS is an open source operating system that will be targeted towards heavy Internet users, and thus will be released in a year or so to consumers via netbooks running it.

Here's a quick summary of what to expect from Chrome OS (from the blog post):

• Based off of the Chrome browser, on top of a Linux kernel
• Speed, simplicity, and security
• Most of the user experience is online
• Redesigned security architecture mitigates risk of viruses, malware
• Start up and get to the web in seconds
• Overlaps with Android, but can power full-size desktop systems 

Awww, poor Microsoft.